Last Updated 12/12/2023

This notice applies to our practices for collecting and processing personal information related to the The general privacy statement describes activities conducted by the University of Michigan that involve the collection and processing of personal information.

At a Glance

If you don’t have time for the detailed privacy notice below, here is what you need to know:

  • Our goal is to limit the information we collect to what we need to support your use of the HealthyLifetime Program
  • We are committed to using your personal information only for the purposes for which it was collected.
  • We do not sell your personal information and when we share it outside HealthyLifetime, it is only to enable operations and services on the organization’s behalf, meet legal obligations, or protect the safety, property or rights of the organization, its community, and guests.
  • We strive to give you choices about the personal information we collect.
  • If you have any questions or concerns about your privacy, you can contact us

What Information We Collect

HealthyLifetime collects the following personal information in these ways:

  • Direct Collection: When you directly provide it to us, such as when you enter information on our website by completing a form, signing up for a newsletter, or suggest feedback. This information includes:
    • Contact information, such as your name, job title, email address, phone number, etc.
    • Organization information, such as the company’s name, type, address, etc
  • Automated Collection: When technology captures your information automatically, such as when you opt-in to cookies through our website or authenticate your credentials through our participant portal.
  • Third-Party Collection: we partner with third-party advertising and marketing providers, such as Google Analytics, Hubspot, and HotJar to automatically collect and store certain information about your visit. The information includes:
    • The internet domain from which a visitor accesses the website
    • The IP address assigned to the visiting computer or device to identify your general location
    • The type of browser used to access the site
    • The date and time of visit
    • The address of the website from which the visiting device has linked to and its subdomains
    • Content viewed during the visit
    • Amount of time spent on the website

How We Use Personal Information

HealthyLifetime uses the personal information we collect to:

  • Create content for our campaigns, social media, and other various marketing collateral.
  • Communicate with you by adding you to opt-in mailing lists for news, events, and responding to your questions and requests for information.
  • Monitor website performance and make improvements to site navigation and content based on user visits and interactions.

With Whom We Share Personal Information

We do not sell or rent your personal information collected here. We may, however, share your personal information in limited circumstances, such as with licensed partners or external service providers that support business activities.

We require these service providers to keep your personal information secure, and do not allow them to use or share your personal information for any purpose other than providing services on our behalf.

We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.

What Choices You Can Make About Your Information

You may choose not to enter personal information into our website. You can change email and communication preferences by clicking on the Unsubscribe or Manage Your Preferences links at the bottom of any email from us and unchecking the relevant boxes.

We use “cookies” to enhance your user experience with HealthyLifetime. Cookies are files that store your preferences and other information about your visit to our website. When you access, the following cookies may be placed on your computer or device, depending on your web browser settings:

Cookie Type Purpose Opt-out
Google Advertising Google, including Google Ads, uses cookies to personalize ads and content, as well as provide, develop and improve new services. See details about Google’s usage of cookies. You can manage your browser settings to accept or refuse these cookies.
Google Analytics Google Analytics cookies count visits and traffic sources in order to measure and improve the performance, navigation, and content of our website. See details about Google’s usage of cookies and how Google processes information.

To block these cookies, visit

Alternatively, you can manage our browser settings to accept or refuse these cookies.

Facebook/Instagram To show you better ads, Facebook uses data that advertisers and other partners provide us about your activity on Facebook Company Products. See Facebook’s cookie policy. You can opt out of Facebook ads through your Facebook privacy settings.
LinkedIn LinkedIn uses cookies and similar technologies to collect data to recognize you and your devices on, off and across different services and devices where you have engaged. See LinkedIn’s cookie policy. You can opt out of LinkedIn ads through your LinkedIn cookie settings.
HotJar HotJar uses cookies and other technologies to collect data on our users’ behavior and their devices. See details about HotJar’s usage of cookies. To block these tools, visit

Social Media Plugins
Our site uses social media sharing buttons. Social media platforms use cookies or other tracking technologies when a button is embedded on our website. We do not have access to, or control of, any information collected through these buttons. The social media platforms are responsible for how they use your information. For specific privacy controls on how these buttons track how users access our website, see the cookies policies of Facebook/Instagram and Linkedin.

Our website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage you to be aware when you leave our website and to read the corresponding privacy statements of any other site that collects personally identifiable information.

How We Keep Personal Information Secure

HealthyLifetime recognizes the importance of maintaining the security of the information it collects. We strive to protect information from unauthorized access and damage, and ensure reasonable security measures are in place to keep your personal information secure.

Privacy Notice Changes

This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.

Who to Contact with Questions or Concerns

If you have any concerns or questions about how your personal data is used, please contact us at

Special Notices

Persons under the age of 13 or their parents or guardians